Newtown, Johannesburg's creative hub, is hosting a cultural festival during the 2010 Fifa World Cup to show the world what Joburg – and South Africa – has to offer.
The Newtown 2010 Festival offers a month of music, dance, theatre, spoken-word poetry, literature, craft, film, photography, science, outdoor performances and visual art in a variety of indoor and outdoor venues.
The festival forms part of the Newtown Management District's plans for marketing the precinct, after receiving funding from the Lotteries Board for a 2010 programme. A legacy project is also on the cards for Joburg's nucleus of arts and culture.
Located in the heart of the city, with safe and easy access from the Nelson Mandela Bridge and the Carr Street M1 interchange, Newtown is awash with theatres, art galleries, restaurants, museums, dance studios, craft markets, nightclubs and jazz spots.
Uniquely South African
"The Lotto funding will be used to create an atmosphere in the precinct that is fresh, energetic, creative and uniquely South African," says Kate Shand, marketing manager for the Newtown Management District. "Newtown will definitely be the place to be during the uWorld Cup."
According to Shand, the Newtown 2010 Festival aims to ensure that the World Cup celebrations are felt not only in Newtown's theatres, galleries, museums and restaurants, but also on the streets and in public spaces among visitors, pedestrians and commuters, with open stage free performances on offer.
This article was originally written and published on SAinfo, click here and read the rest.
| City: | Johannesburg, Newtown |
| Country: | South Africa |
| Entertainment Award Event: | The Newtown 2010 Festival |
| Facility: | Carr Street M1 Interchange, Nelson Mandela Bridge |
| Organization: | FIFA, Lotteries Board |
| Person: | Kate Shand |
| Sports Event: | FIFA World Cup, World Cup |
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