It was in the late 80’s that Faizel Dajee established a small business that operated as a radio repair centre. As time went by, Dajee began to sell cassettes as an addition to his service. What Dajee started as a small business has grown phenomenally into a giant music retailer which is today known as the Reliable Music Warehouse.
By the look of things, Reliable Music Warehouse seems to be one of the most successful music retailers at the moment. It has aggressively marketed to the masses and to this date, the retailer has spread its wings throughout the country. To get an insight into what Reliable has done over the years to get to where it is, MIO got down to business with Reliable Music Warehouse founder, Faizel Dajee.
1. What do you think makes you standout from the rest of South Africa’s music retailers?
2. What kind of music do you sell? You seem to be always in touch with what the SA market wants, how do you predict the kind of music that people can buy?
3. How fast and often do you get latest releases?
4. How do you set prices for all the material you get?
5. What criteria do you apply to determine whether the material you are getting will move out of the shelves fast?
6. What happens in a situation where certain products are not selling?
7. When you started off, as a new retailer, how did you introduce yourself to the market?
8. How do you work with recording labels, independent and major, in terms of getting the kind of music you want to sell?
|Facility:||Reliable Music Warehouse|
|Industry Term:||Retail Stores, Slow Moving Products|