Organisers of the annual MTN South African Music Awards (SAMA's) have introduced an additional category for this year’s awards. The category recognises South African artists who have succeeded on the world stage.
For the first time in the awards history, an International Achievement Award will be handed out at the Main Awards Ceremony, live from Sun City on SABC 1 on Saturday 17th April 2010.
“In the past few years we have seen many local musicians enjoy incredible success internationally,” explains MTN SA Music Awards organisers. “We’re proud of these achievements and believe that artists who are making an impact across international borders should be recognised back home, and MTN SAMA as the marketing platform for SA music should support and elevate the best in SA music to an international audience.”
In order to be eligible for the International Achievement Award, artists will need to have released physical and / or digital recordings in a territory outside of South Africa. The winner will be decided by the members of the RiSA Executive Committee who will decide according a three-point criterion, namely the impact that the artist has had internationally in terms of album sales, the artist’s international performances as well as any international music industry related rewards or nominations.
The judges will also take into account whether the nominees had increased their media profile on a global scale, in relation to the above three criterions.
“We want to recognise and reward those ambassadors who are taking a South African sound to the world,” says MTN SAMA organiser. “We live in a global age and should be acknowledging those who are succeeding beyond our borders. This is what the International Achievement Award will do.”
| City: | Sun City |
| Company: | MTN SA Music |
| Country: | South Africa |
| Entertainment Award Event: | South African Music Awards |
| Organization: | RiSA Executive Committee |
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